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Business Technology & Marketing

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The Business Technology & Marketing Program provides the skills, background, and certification necessary to prepare students to become well-round-ed employees, employers, or entrepreneurs. Students will be given an introduction to marketing, entrepreneurship, and Microsoft Office computer applications such as Microsoft Excel, Word, Access, and PowerPoint. This program integrates computer applications and business communication skills with a strong foundation in business courses. Legal issues are also introduced and students develop knowledge in personal finance and practice time management, organizational skills, and goal setting.

Students will develop business relations skills as well as an understanding of business attitudes essential to participate as productive workers and consumers in the multinational workplace. Through hands-on experience, students will develop an ability to organize and manage the operations of an active business with the Mustang Mall ♞, a school-based enterprise. The store offers face-to-face consumer experiences and builds customer service and interpersonal skills. Students are also encouraged to further develop their business communication skills including writing, editing, and overall computer operations. Integrated within this rigorous curriculum is a strong focus on leadership development and public speaking skills. All learners are challenged to meet high standards and expectations while receiving the necessary supports for success.

Possible career pathways for graduates from the Business Technology & Marketing Program include Administrative Assistant, Office Manager, Salesperson, Payroll Clerk, Manager, Executive Assistant, Marketing, Advertising, Public Relations, Banking, Accounting, and Retail Operations.

The Business Technology & Marketing Program prepares students for continuing their education in this field at the 2-year and/or 4-year college degree level and assists students with the college selection process.